November 23, 2018, MANOTICK, ON — The Rideau Valley Conservation Authority (RVCA) is pleased to announce the launch of its new corporate logo. The RVCA revealed its new logo at its November Board of Directors meeting last night. The new streamlined logo reflects a modernized brand while maintaining the RVCA’s deep-rooted history in watershed management.
“We’re excited to update the RVCA brand with a new design that honors our roots and represents our ongoing commitment to the watershed communities we serve,” says Sommer Casgrain-Roberston, RVCA General Manager. “We recently celebrated our 50th anniversary and completed a year-long strategic review. As part of these milestones, we decided an updated logo was a positive and logical next step.”
For over 50 years the RVCA has worked to protect the health of the Rideau Watershed and the people who live in it through environmental monitoring and reporting, on-the-ground restoration and stewardship, conservation lands and education, development review and approval and flood forecasting and warning. The RVCA aims to protect water quality and water supplies, reduce flood risk and erosion hazards, improve habitats and increase conservation lands throughout its 4,234 square kilometre watershed located in eastern Ontario.
The modernized logo reflects the dynamic, fluid organization the RVCA is today but still retains the integrity of the old logo with trees and water as the central visual elements. Colours have been brightened to increase visibility, and the font has been changed to be bolder and more readable.
“This is our first ever logo update since the formation of the RVCA in 1966,” said Ms. Casgrain-Roberston. “The new logo recognizes our past, present and future while adding a modern spirit. We are excited to share it with our watershed residents.”
The new design was created in-house by RVCA Communications staff. The public will likely see both logos in use for some time as current stocks of branded materials are depleted before a full transition to the new look.